Vendors / DMARC Advisor / BIMI

<BIMI: your logo in the inbox>

DMARC Advisor BIMI

Your official logo next to your emails in the inbox, once SPF, DKIM and DMARC are in order. With help on the SVG logo and the certificate (VMC or CMC).

What is BIMI?

BIMI makes your official logo appear next to your email in the recipient’s inbox. That makes your email recognisable and fake email more noticeable. It only works if your domain is properly secured with SPF, DKIM and DMARC.

What you need

  • DMARC at quarantine or reject: see DMARC implementation.
  • A logo as SVG: in a special format suitable for BIMI.
  • A BIMI record: in your DNS, at default._bimi.yourdomain.
  • A certificate: for Gmail and Apple Mail a VMC or the newer CMC.

How Brandaris uses it

We check whether your domain is ready, help with the logo and the record, and guide the certificate application. Read more about BIMI in plain language.

<frequently asked questions>

About BIMI

What is DMARC Advisor BIMI?

Your official logo next to your emails in the inbox, once SPF, DKIM and DMARC are in order. With help on the SVG logo and the certificate (VMC or CMC).

What do I get out of it?

Your logo appears next to your email in the inbox. That makes your email recognisable and fake emails using your name stand out more.

What is the difference between a VMC and a CMC?

A VMC requires a registered trademark. A CMC is a newer option without trademark registration. One of the two is needed to show your logo in Gmail.

Does it work in all email programs?

Not everywhere yet. Gmail, Apple Mail and Yahoo support it. Outlook does not yet.

Can Brandaris set up and manage DMARC Advisor BIMI for us?

Yes. We first look at what is already there and what you need. Then we help with implementation, setup and follow-up, or take over the management. We make clear up front what it costs.

Does BIMI suit your organisation

We first look at what is already there, and tell you honestly what you need.

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